I help businesses make money and make a difference in the developing world by creatively communicating impact, building deep and lasting connections with customers, and breaking out of the same old storytelling methods to create something fresh and original.
You want to make money and make a difference. You know your social impact can help create loyal, lasting customers.
But how do you make sure your customers care as much as you do about your mission?
How do you use all your marketing channels to tell a memorable story that makes people want to buy your product (enabling you to have even more impact)?
Is there a more authentic way of writing…a voice that builds the kind of brand loyalty you dream of?
I started Baobab Communications because I believe in the power of business to find better ways of doing things. Working on a project that invested in agricultural businesses around the world, I met entrepreneurs who were making money and helping smallholder farmers increase their productivity through an array of creative products and approaches. Working for a safari company in Tanzania, I saw how businesses that create fairly-paid jobs and provide training could change people’s lives. Businesses are changing the way we think about everything from finance to energy to farming. I help those businesses and the people that work for them grow and reach their full potential for both profit and good through creative and purposeful storytelling.
I am relentlessly audience-focused and intent on supporting my clients’ goals. By combining a strategic and creative approach, I ensure that the content I develop is purposeful and stands out.